Socio-cultural Analysis:
Your organization wants to expand globally. They have decided to go with your recommendation for their initial international expansion.  A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.
Assignment Criteria:
Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment.  PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.
Please support all recommendations with sound reasoning and research. 
Your report needs to include but not limited to:
·  Demographic Trends
o  Population growth
o  Age structure & median age
o  Life expectancy
o  Literacy
·  Cultural Analysis
o  Language
o  Customs and Norms
o  Traditions
·  Social Institutions
o  Where does the country lie within Hofstede’s dimensions
o  Family structure
o  Religious structure
o  Labor organizations
·  Informal Trade Barriers
o  Barriers that are created by social and cultural factors
o  Communication styles
o  Negotiating tactics
o  Marketing concerns
o  Ethical concerns
§  Employment practices
§  Human rights
§  Business practices

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