Research Deliverable (1)
Client overview :

Overall Challenge: Jeanine, CEO of JNP Coffee wants to further scale her
business. JNP Coffee produces, exports and imports specialty coffee from Africa specifically Burundi and has a strong social mission as well where they seek to support women and youths in Burundi (sustainable business model). Plus their coffee is great!! There are specific areas on which JNP Coffee would like us to focus developing a cumulative business plan answering the overall question of how can JNP Coffee significantly grow

Objective: To answer the client question with in depth research that challenges the researcher to look at the question from a variety of angles

Format: informal format. Spelling, grammar, etc. are not graded. Please include your key findings organized as follows
1. List your team objective/overall question
* How to expand the existing business into new markets?
* Expanding JNP Coffee to a new market will help the business standout among competitors in Africa and compete with the larger brands.

2. List your specific tasks assigned for this deliverable
*Research the competitors and competition withing the industry

· Find large competitors

· Small competitors similar to JNP coffee

· What strategies competitors use to dominate the market

· Impact of covid19 on competitors
3. Describe your research with the following information (or use the secondary research notes document outline)

· Date of research

· The key findings by source in 2 – 3 sentences or bullets

· Reference in APA format. Include link if found online. I cannot access library links that are copied/pasted from the address section. You must copy the link in the right hand side of the screen. Please also give me the APA format in case so I can look it myself if the link fails. 
· The category your group agreed on (for the purposes of this deliverable, one category should be ‘not relevant to our question’ to foster out of the box research). Sort the findings by category

4. List the gaps (for the first research deliverable, this should be a list of research areas you will cover for the second deliverable. For the second deliverable, this should be a list of areas that you will not cover. This will be used in case the client asks a question in this area).


Find at least 8 credible sources (wall street journal, academic database…) use the document attached to organize your work

Please summarize your key findings succinctly in 2-3 sentences or bullets. What did you find in your research? What information did it give you? Your findings should be thorough enough that I can clearly understand what you learned.
Please note that for the first deliverable, volume of research is emphasized. This is because in order to find quality, you must find quantity. The breadth of research will give you a more compreSecondary Research Notes



Key points


Citation in APA format including the url:

Create a folder called research to store all PDFs of the articles you’ve accessed.



Key points

Summary: How do the points help you?

Citation in APA format including the url:

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