Module AssignmentFor this assignment, you will be discussing customer and business buyer behavior.· Start by defining what psychological, social, and situational factors have an influence on customer and business buyer behavior. Provide at least three examples wherein a customer might experience each.· Next, describe a time wherein you had difficulties deciding which item to purchase among many choices. What were you choosing between? What made the choice difficult? Were you looking for alternatives?· Finally, conclude with a summary of what factors ultimately influenced your decision and why.Your paper must include:· A title page and reference page formatted according to APA· At least two citations per page.· A minimum of three outside references· A minimum of three pages of content formatted according to APA.
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