See attached file for ALL necessary documents-18 total pages-3 different papersTopic: MinuteClinic inside CVS
3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and at least three sources cited in APA format. The following needs to be incorporated:
Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and Module Two short paper to assist you in developing your introduction.
Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal. Specifically, the following
critical elements must be addressed:
1. Provide a detailed
profile of your selected
organization. What type of organization is it? What is its mission and vision, its service area and
locations, and its major products and services?
2. Describe your
marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What
are the current issues with the product or service? Why is a marketing initiative needed?
3. Explain the relevance of knowing your
customers’ needs for marketing your healthcare product or service. Illustrate your response with specific
examples of your primary and secondary customers, as well as their needs, wants, and preferences.
4. Clarify the importance of the
“four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific
examples of how each is or is not relevant.
5. Characterize the relevance of
drivers of demand for marketing your healthcare product or service. Illustrate your response with specific
examples of factors that drive demand for your product or service.
Topic: MinuteClinic inside CVS
5-page Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and at least three sources cited in APA format.
you will establish the context for your healthcare product or service, and analyze the market. To establish the context, you will describe the industry segment, describe your target markets, and specify the marketing goals and objectives. In analyzing the market, you will conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis, assess the competitors in the market, and determine the current market position.
Prompt: Establish the context for your healthcare product or service, and analyze the market. Specifically, the following
critical elements must be addressed:
Establish the Context
1. Determine the
marketing goals of your initiative. You
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