E-Marketing Plan: Part IThe e-marketing planning process suggests that information technology will assist marketers in building revenue and market share while lowering costs. The ultimate goal is to achieve a competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture. The creation of an e-marketing plan can be viewed on pages 58–67 of the textbook.During this course, you will use the CSU Online Library to create sections of this plan. For example, you will include information on the company’s background for this unit’s assignment, create a situation analysis and e-marketing strategy plan for the Unit IV Project, and develop objectives and e-marketing strategies in the Unit VI Project. Additionally, you will submit the final e-marketing plan with a conclusion in Unit VIII. Each installment of the e-marketing plan will build on the previous section, and the final e-marketing plan that is due in Unit VIII will combine your work from Units II, IV, VI, and VIII.For Part I, you are asked to introduce a new start-up organization, identify the product or service being provided, and discuss the general operation of the business. This should be an original idea including a thorough discussion of the basic business model (as discussed in Chapter 2 of the textbook) with a focus on Internet marketing as applied to the customer value proposition within your company. Include a brief industry analysis, including a look at the closest competitors.Your paper should use the Unit II Template and must be at least two pages in length. You are required to use at least two sources. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
E-Marketing Plan: Part I The e-marketing planning process suggests that information technology will assist marketers in building revenue and market share while lowering costs. The ultimate goal is to
This study source was downloaded by 100000805668883 from CourseHero.com on 11-25-2021 18:20:21 GMT -06:00 https://www.coursehero.com/file/96780440/UnitII-Template-2docx/ This study resource was shared via CourseHero.com Running head: INSERT TITLE 1 Your Title Your Name Columbia Southern University This study source was downloaded by 100000805668883 from CourseHero.com on 11-25-2021 18:20:21 GMT -06:00 https://www.coursehero.com/file/96780440/UnitII-Template-2docx/ This study resource was shared via CourseHero.comINSERT TITLE 2 Note: This is a template for your E-Marketing Plan: Part I. The italicized areas are for instructional purposes only and should not be included in your document. Your Title Introduction This is an introduction to the marketing plan and should include an overview of the entire plan. Description of Company Describe your original idea for a company, its name, and the value proposition that the company provides to its customer. Who are the officers of the company? Will you need physical space to operate? Where will the initial start-up funding come from? How many employees will be needed? Business Model Discuss the chosen business model for your company, with information/focus on the Internet marketing efforts as applied to the customer value proposition discussed in the company description. How does the Internet marketing help to deliver value? Product/Service This is an in-depth discussion of the product/service provided by your company. Industry Analysis Which industry will your company compete in? What is the current state of that industry? What are some trends that may affect the industry in the near future? Who are your direct competitors? Indirect? This study source was downloaded by 100000805668883 from CourseHero.com on 11-25-2021 18:20:21 GMT -06:00 https://www.coursehero.com/file/96780440/UnitII-Template-2docx/ This study resource was shared via CourseHero.com Powered by TCPDF (www.tcpdf.org)INSERT TITLE 3 References The References page is a separate page at the end of the document. The Citation Guide, which is provided in the Student Resources tab within Blackboard, can help with the proper APA guidelines. Everything on the References page must be cited in the body of the paper, and everything cited in the paper must be on the references page.
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