Congratulations! Your final healthcare marketing and communication plan has been accepted and you are now ready to launch the plan. This is your moment to shine!
To begin, review your work in the course, including your final healthcare marketing and communication plan, and prepare a 3- to 4-slide presentation that addresses the following:
Summarize the key ideas from your final healthcare marketing and communication plan.
Select what you feel are the best elements from the plan and briefly discuss them. Also discuss any challenges you encountered as you developed your plan.
Discuss the ethical considerations you included as you executed the plan.
Note: You may use PowerPoint or a comparable program to complete your presentation. For assistance, refer to the PowerPoint Office 365 (2019) tutorials. After clicking the link, log in using your SNHU credentials, click the Search icon in the top navigation, and search for PowerPoint. View the tutorials for the version you are using.
Use the Speaker Notes to elaborate on your responses, and upload your presentation to this discussion.18
The Final Project
Bellevue Hospital is widely regarded as the nation’s pioneering medical facility. Back in 1736, when it first opened, it was only a little infirmary with enough room for six patients. In recent years, its groundbreaking work in public health, medical research, and medical education has helped it become the most important academic medical center. Both inpatients and outpatients may access the cutting-edge medical treatment available at Bellevue Hospital (NYC Health + Hospitals/Bellevue, 2018). There is a need for additional marketing strategies even though it offers a comprehensive list of extremely effective services. In the healthcare industry, marketing means reaching out to potential patients, telling them about services, and keeping them interested in healthcare (NYC Health + Hospitals, 2019). The hospital’s marketing efforts should always reflect its core beliefs and long-term goals. With careful consideration of internal and external marketing aspects, Bellevue Hospital will provide its patients with top-notch service as part of its implemented marketing strategy. Success for the hospital may be guaranteed by strategic marketing that prioritizes congruence with its core values, mission, and vision.
Mission, Vision & Goals
Bellevue’s mission is to “provide the highest quality of care to the people of New York and to treat every patient with dignity, cultural sensitivity, and compassion, regardless of their ability to pay” (NYC Health + Hospitals, 2019). Bellevue always gives patients the best possible care, treatment, and services to achieve this mission.
Bellevue’s vision is “to be a fully integrated health system that enables New Yorkers to live their healthiest lives” (NYC Health + Hospitals, 2021). The principles upheld by ICARE represent the ideals held by Bellevue. Integrity, compassion, accountability, respect, and excellence are all ICARE standards. These expectations apply to every Bellevue staff member. By remaining true to these principles, Bellevue seeks to improve the quality of care they provide to patients and inspire more participation from employees in the company’s overall vision and mission (NYC Health + Hospitals, 2019).
State of service
NYC/BV offers a wide range of services to the people it helps. These services include access to highly qualified medical experts, new care programs, and cutting-edge medical technology. In this context, the obesity and weight-management service is the state of service under review. Comprehensive care for obesity and its associated diseases, like diabetes, is provided by a team of experts at the NYC/BV Center for Obesity & Weight Management. The hospital is a renowned leader in several areas of medicine, including bariatric surgery. Specialists in specialties such as surgery, medicine, nutrition, and psychology make up the bulk of the hospital’s core team. Many different inpatient and outpatient treatmen
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