Create a custom table in Excel for your chosen project with charts listed below; use the 40 pre-coded research questions that you created in the Course Project 1 of this module for the data that you will include in the charts.The charts will be copied into the course project Word document for submission.Please review the following video that provides a good introduction on how to enter data and create Excel charts for this course project:Excel and Questionnaires: How to enter the data and create the charts (14.36 min) Please remember to include the following in your Excel spreadsheet:Sampling techniques Sample sizeMean Deviations Combine the charts on separate sheets with your written paper and add two additional pages explaining the table and the information shown on the table.8 hours agoPROCTOR AND GAMBLE CASE STUDY
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Summary of the Project – A Case Study of Proctor and Gamble
Maurice Boyd
Rasmussen College
PROCTOR AND GAMBLE CASE STUDY
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Summary of the Project – A Case Study of Proctor and Gamble
Currently, there has been a lot of the market dynamism that has seen many companies experiencing challenges to maintain
their market share and eventual profits. The primary objective of this research is investigating the factors that affect company products
leading to the decline of sales. As a result, a company faces severe challenges in the quest for remaining sustainable in the market,
some opting to sell some their products. Therefore, the study uses Proctor and Gamble as a case study because despite being largest
company globally, producing and selling numerous products in personal care and beauty, the company is currently facing serious
challenges. As a result, the administration of the company was contemplating of selling half of their products to revamp their
challenges and struggle in some countries that have led to a serious financial crisis within the enterprise. However, Wilcox (2012)
argues that to draw a comprehensive conclusion regarding the challenges various hypotheses are tested. Therefore, to prove that
selling half of the products would not provide a lasting solution to the challenges P&G is facing currently, the following hypothesis
will be tested.
Testing the Hypothesis
The hypotheses are;
Note : Null hypothesis H0 and Alternative hypothesis H1
H0: Updating market plan would not help Proctor and Gamble recover from the challenges the company is experiencing
currently.
H1: Updating market plan would help Proctor and Gamble recover from the challenges the company is experiencing currently.
PROCTOR AND GAMBLE CASE STUDY
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H0: Improving the advertising techniques of the products would not assist the enterprise regaining a competitive advantage
over the rival products.
H1: Improving the advertising techniques of the products would assist the enterprise regaining a competitive advantage over
the rival products.
H0: Re-pricing the products would not help the P&G products attracting more customers purchasing the items thus providing a
solution to the current crisis.
H1: Re-pricing the products would help the P&G products attracting more customers purchasing the items thus providing a
solution to the current crisis.
The research hypothesis foresees that the solution to the Proctor and Gamble challenges is by enhancing their pricing model
in different countries to counteract the emergence of cheaper items from companies plying same industry (Teece, 2010). Besides, the
enterprise could invest more on the products advertising techniques that would help to reach out to more customers thus growing the
client base. Additionally, Davis and Garcés, (2009), posits that enhanced advertising of the products would stimulate the competitive
advantage over the products from the rival companies. Consequently, the number of sales would increase significantly ensuring more
proceed thus assisting the company to recuperate from the current financial crisis.
Indeed, selling half of the products would not provide a lasting solution to Proctor and Gamble challenges. Instead, accepting
and implementing the alternative hypothesis would significantly improve the sales of the products thus revamping the company from
the current challenges.
PROCTOR AND GAMBLE CASE STUDY
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Reference List
Davis, P., & Garcés, E. (2009). Quantitative techniques for competition and antitrust analysis. Princeton University Press.
Teece, D. J. (2010). Business models, business strategy and innovation.Long range planning, 43(2), 172-194.
Wilcox, R. R. (2012). Introduction to robust estimation and hypothesis testing. Academic Press.
PROCTOR AND GAMBLE CASE STUDY
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This questionnaire aims at collecting academic information intended to help in writing My final academic project. The questionnaire
has TWO parts the DEMOGRAPHICS and the MAIN QUESTIONS. Please answer the questions as honestly and openly as
possible ticking in the spaces provided. All information shall be treated with a lot of confidentiality. Thank you in advance for taking
part in My research. Your responses are of great value to the success of this research project.
Please read the questions carefully and answer appropriately. THANK YOU.
Part A
DEMOGRAPHICS
Q1.Gender
Male
Q2. Age
Female
Under 18
51- 60
19-30
31-40
61 and above
Q3. Household Income
0-25,000
26,000- 40,000
41000-56000
57,000- 72000
89,000 and above
Q4. Size of Household
1-2
3-4
5-6
7 and above
Q5. Where do you primarily purchase Procter and Gamble products?
73,000- 88,000
41- 50
PROCTOR AND GAMBLE CASE STUDY
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Q6.Where do you primarily use Procter and Gamble products?
Q7.Which advertisement methods have you seen from Procter and Gamble?
Newspaper Ads
Radio Advert
Television Ads
Event Sponsorship
Q8.When was the last time you purchased a Procter and Gamble product?
Less than 1 Month
2 to 6 Months
7 Months to 1 year
1 years and above
Never
Part B
Main Section
Please tick where appropriate
Q9. How familiar are you with Procter and Gamble products?
Very familiar
Somewhat familiar
Familiar
Never heard
Q10.How often do you use Procter and Gamble products?
Less than 1 Month
2 to 6 Months
7 Months to 1 year
1 years and above
Never
Q11. Why do you use Products from Procter and Gamble?
Convenience
Price
Quality
Variety
Advertising
Q12. How satisfied are you with Procter and Gamble Products?
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
Q13. How well do Procter and Gamble products meet your needs?
Very well
Well
Average
Neutral
Don’t Meet
PROCTOR AND GAMBLE CASE STUDY
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Q14. How would you rate the quality of Procter and Gamble products?
Excellent
Very Good
Satisfactory
Very Poor
Unacceptable
Q15. How would you rate the value for money of Procter and Gamble products?
Excellent
Very Good
Satisfactory
Very Poor
Unacceptable
Not likely
Never
Q16. How likely are you to use Procter and Gamble products again?
Most Likely
Likely
Neutral
Q17. How likely are you to recommend Procter and Gamble products to family and friends?
Most Likely
Likely
Neutral
Not likely
Never
Q18. How important to you is price when choosing Procter and Gamble products?
Very important
Important
Neutral
Somewhat Important
Not important
Q19. If Procter and Gamble were to release new products how likely are you to use them over competing products?
Most Likely
Likely
Neutral
Not likely
Never
Not often
Never
Q20.How often do you find that Procter and Gamble products are in stock?
Most Often
Often
Neutral
Q21.How often are you using Procter and Gamble products compared to last month?
Most Often
Often
Neutral
Not often
Never
Variety
Advertising
Q22. What is your primary reason for using Procter and Gamble products?
Convenience
Price
Quality
Q23.In your opinion how does Procter and Gamble products compare to the products of competitors?
PROCTOR AND GAMBLE CASE STUDY
Outstanding
Better than
4
Meet expectations
Unremarkable
Poor
Not likely
Never
Q24. Do you wait for Procter and Gamble products to go on sale?
Most Likely
Likely
Neutral
Q25. How often do you use Procter and Gamble coupons?
Most Often
Often
Neutral
Not often
Never
Q26. What motivated you to initially use Procter and Gamble products?
Convenience
Price
Quality
Variety
Advertising
Variety
Advertising
Q27. What are your favorite things about Procter and Gamble products?
Convenience
Price
Quality
Q28. In the past year how many Procter and Gamble advertisements have you seen?
1-2
3-4
5-6
7-8
9 and above
Q29.Approximately Procter and Gamble products have you purchased in the last year?
1-2
3-4
5-6
7 -8
9 and above
Q30.How well do you feel the advertisement represented Procter and Gamble?
Very well
Well
Neutral
Average
Don’t feel
Poorly
Don’t Like
Q31. How well do you like the characteristic of Procter and Gamble products?
Very well
Well
Acceptably
Q32. How well do you dislike characteristic of Procter and Gamble products?
Strongly dislike
Somewhat dislike
Neutral
Averagely
Dislike
PROCTOR AND GAMBLE CASE STUDY
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Q33 .How well do you feel Procter and Gamble products are priced?
Overpriced
Moderately high
Neutral
Affordably
Low Priced
Q34. Did the advertisement motivate you to purchase more Procter and Gamble products?
Very much
Above Average
Neutral
Average
Below Average
Occasionally
Hardly ever
Less Efficient
Not Efficient
Very Poor
Unacceptable
Q35.Have you ever contracted Procter and Gamble customer service?
Always
Frequently
Sometimes
Q36. How efficiently was your customer service concern addressed?
Very Efficient
Efficient
Neutral
Q37. How would you rate your overall customer service experience?
Excellent
Very Good
Satisfactory
Q38. Do you have any suggestions for improvement for Procter and Gamble customer relations?
Q39.What are your favorite features about Procter and Gamble products?
Q40. If you have Any Suggestion/ Recommendation, please write in the space provided below.
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