PROJECT 1: COMPANY ANALYSIS
PROJECT DESCRIPTION
The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.
Project 1 Consists of:
1. Project Requirements (topics and content to cover)
2. Paper Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. APA Resources (how to cite and select sources)
5. Due Date Information and Late Policy
Project Requirements
Select a company that utilizes digital or social media to communicate with customers to complete Section 1.
NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
SECTION 1: COMPANY INFORMATION
Provide the following information about the company you select:
Item 1: What is the name of the company?
Item 2: What year was the company established?
Item 3: What is the company’s goal or mission?
Item 4: What products and services does the company offer or provide?
Item 5: Provide the company website address (URL).
Item 6: How many employees does the company employ?
Item 7: Where is the company’s headquarters located?
Item 8: What are the company’s most recent earnings?
Section 1 Source: Include at least
one source for Section 1. Include this source as an in-paper citation and on your Reference page.
Section 1 Example: The Henkel Company
To help you with completing Section 1, an example is provided below:
“…Henkel was founded in 1876. People around the world trust Henkel’s innovations, brands, and technologies. In the fiscal year 2016, the company reported sales of approx. 18.7 billion euros and an operating profit of around 3.2 billion euros (adjusted for one-time gains/charges and restructuring charges). The DAX-30 company has its headquarters in Düsseldorf, Germany. Henkel employs more than 50,000 people worldwide, over 80 percent of whom work outside of Germany. Henkel is thus one of the most international German companies…”
Henkel. (2019).
Company Profile. In Company Profile. Retrieved 1/15/19, from
https://www.henkel.com/press-and-media/facts-and-figures/company-profile
NOTE 2: You cannot use the Henkel Company in your project.
SECTION 2: DIGITAL AND SOCIAL MEDIA USE
How does the company use Digital and Social Media to communicate with their customers?
Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
Item 2: Describe how the company uses
EACH digital and social media li1
6
Project 1: Company Analysis of Target
First Name Last Name
Digital Media and Web Technology, University of Maryland Global Campus
CMST 301: Digital Media and Society
Instructor’s Name
Due Date for Project
Company Information: Target
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“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo” (TechJournal South, 2015). Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Target’s Digital and Social Media Use
In this section, you will list all of the social media platforms that the company you are writing about uses to interact with customers. Describe how social media is used, any special policies, special team members, options should the social media accounts become compromised, or any special requirements. You could also include a screen capture of the company’s social media collection, just ensure you cite the source.
The Use of Statisticians
Remember to check for spelling and grammar, while ensuring you followed all instructions. Check the rubric, too! This will ensure you understand the assessment process of your assignment. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. “Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum” (TechJournal South, 2011).
Analysis: Target’s Use of Big Data
Headings guide the reader, keep your content organized and provide a form of expectation management for the reader of your writing assignments and publications. For the majority of your assignments Microsoft Word’s Heading levels 1 and 2 are sufficient. You may have a need for levels 3-5 for research in support of your final project
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