***Read rubric verbatim
****Please type on worksheet attached
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Textbook: Healthcare Marketing: A Case Study Approach, Chapter 13
Textbook: Essentials of Health Care Marketing, Chapter 15 (pages 675-682)
Website: https://health.mo.gov/IHP 510 Module Eight Worksheet Guidelines and Rubric
Overview: For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a
department, program, or service of the Missouri Department of Health and Senior Services—strategies that align to its mission, vision, goals, and objectives. For
this follow-up worksheet task, you will complete a basic budget for implementing the marketing strategies you proposed in that task.
Prompt: First, complete the worksheet by listing the target market/demographic, the department/program/service, and the marketing technique for the three
priorities you selected in the Module Six worksheet task. Next, address the following critical elements as outlined in the worksheet:
• Prioritization of Funds: Identify how you will allocate a portion of the funds for each priority.
• Costs: Identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget.
• Discussion: Describe why you made the specific budgeting choices of prioritization and specific costs. Be sure to include sources to validate the proposed
costs.
Rubric
Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important
exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.
Guidelines for Submission: Do not alter the worksheet or submit the assignment in the form of an essay. For this and all worksheets, you are not required to
include a cover page. You are expected to provide in-text citations for your sources and a reference list at the end of the worksheet.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Prioritization of Funds Identifies a portion of the funds
to be allocated for each priority
Does not identify a portion of
funds to be allocated for each
priority
25
Costs Identifies the direct, indirect,
hidden, and total costs in the
proposed healthcare marketing
budget
Does not identify the direct,
indirect, hidden, and total costs
in the proposed healthcare
marketing budget
25
Discussion Describes why budgeting choices
were made around prioritization
and specific costs
Describes why budgeting choices
were made around prioritization
and specific costs, but with gaps
in detail, clarity, or logic
Does not describe why
budgeting choices were made
around prioritization and specific
costs
50
Total 100%
IHP 510 Module Eight Worksheet Guidelines and Rubric
RubricIHP 510 Module Eight Worksheet
For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the
Missouri Department of Health and Senior Services.
For this follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you proposed in the Module Six Worksheet. In this task, you will illustrate how you would allocate $100,000 among the three campaigns you proposed.
First, list the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task.
Next, illustrate how you would allocate a portion of the funds for each priority. Be sure to consider direct, indirect, and hidden costs. Please see the example below.
Finally, describe why you made the budgeting choices around prioritization and specific costs. Be sure to include sources to validate the proposed costs.
Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.
To complete this worksheet, replace bracketed text with the relevant information.
Example
Priority One: Here is where you list the target market/demographic, the department/program/service, and the marketing technique for the three priorities that you selected in the Module Six worksheet task. (Ex: white low-income, oral health, and television commercial/s.)
Funds Allocated for the Marketing Campaign: $50,000
Direct Costs
Scriptwriter $5,000
Actors and actresses $7,000
Airtime $10,500
Indirect Costs
Manager $15,000
Two staff $7,500
Hidden Costs
Outsourcing
$5,000
Total Costs for Priority One: $50,000
Note: Based on this example, you would have $50,000 remaining for Priority Two and Three.
Priority One
Priority One: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]
Direct Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Indirect Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Hidden Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Total Costs for Priority One: $[Insert dollar amount.]
Discussion: [Insert text.]
Priority Two
Priority Two: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar amount.]
Direct Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Indirect Costs
[Insert text.] $[Insert dollar amount.]
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